We need somebody to work on a part of the website (one product only, we have many products) to find keywords that we should be targetting. The product area is web based applications. The following needs to be considered:
1. Our current rank on the keyword (in Google), we may want to target the keywords that already appear on the SE to get better position
2. What keywords is being already targeted by our site and how effectively
3. What keyword is being targetted by our backlinks
4. What is the competition in terms of the same keyword in the title string and on the body text on other sites
5. Relevance to our keywords on our product and website
6. Long tail keywords
Finally put these keywords in the order of importance. I am looking for dividing it into two categories:
1. Ones very important to us, these we will try to target everywhere (maybe 20% of all keywords)
2. Ones that are less important but needs to be targeted (including long tail keywords etc.)
My ball park is about 30-60 keywords.
You need to let me know what tools you will be using and your strategy. We have done this sometime ago using tools like keyword tracker, strategizer, maximizer, SEM Rush etc. I also need the details of all results from any tools and how you are arriving at the result.
Also you need to create an estimate on what is the currrnt quality of SEO on the site and how much it can be improved and what we need to focus on. In the future we may want to outsource the entire SEO of the website but for now we need to understand the issues fully.
## Deliverables
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Hi! I had to change my specification for this project. Please change your bid or rebid. Thanks