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assignment postgraduate level: analysis report of possible merger between jetstar + qantas

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You are a regarded portfolio manager and was hired to analyse and write a report to whether is possible a merger between qantas and jetstar australia into a single brand. Can it be done ?

( I would like to have the report conducted with the opinion that it cannot be done because mergers of airlines only happen when one is going into bankrupcy. It is easier to research the problems a merger of this type would have as well. The companies are already owned by qantas but operate under different branding and licenses)

tips: consider issues of different fleets of airplanes from companies and the fact of offer of different services ( one is low cost and the other is full service). The financial information, shareholders, etc vision and strategies of the companies and all needed information is available online.

Include argument and facts supporting your opinion in the report. The report has to have an executive summary in the beggining and look professional.

4,000 words

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