The job is to create a Facebook application containing a series of quizzes that people can take and share the results with their friends. The questions will be editable from the back-end using an admin panel. The core ability of this application is the fact that it can collect data on people who take the quiz. It will be able to track the user’s IP address and know what city they are taking the quiz from. They will then be displayed advertisements targeted to that region.
## Deliverables
The flow of the experience could best be outlined as such:
·? ? ? ? ? ? ? ? When the user visits the application (either through a viral hook of clicking on a quiz result of a friend or through an external link), they will be presented with a list of possible quizzes.
·? ? ? ? ? ? ? ? Upon selecting one, they will be taken to the quiz page.
·? ? ? ? ? ? ? ? Here, the user will be displayed the quiz questions, and an advertisement banner which will be targeted specifically for their city.
·? ? ? ? ? ? ? ? Upon completing the quiz, the user’s answers will be saved in the database and they will be provided a conclusion (result) based on their answers.
·? ? ? ? ? ? ? ? They will then have the option to publish this to their newsfeed or share it with their friends.
·? ? ? ? ? ? ? ? The users can come back to the application and take multiple quizzes.
·? ? ? ? ? ? ? ? This will help increase the longevity of the application.
·? ? ? ? ? ? ? ? Admin panel will be developed via which user can modify and change quiz
·? ? ? ? ? ? ? ? Quiz can be different also based on IP
Through the analytics section, the admin will be able to track traffic details, including but not limited to:
·? ? ? ? ? ? ? ? Number of unique visits
·? ? ? ? ? ? ? ? Number of quizzes taken
·? ? ? ? ? ? ? ? Profile Capture
·? ? ? ? ? ? ? ? Email to message box
·? ? ? ? ? ? ? ? Segmentation of the users based on geographic locations and demographics
·? ? ? ? ? ? ? ? With regard to advertising, banner ads will be displayed that can be customized and targeted based on the user’s geographic location,
The following viral hooks should be worked into the application:
·? ? ? ? ? ? ? ? Newsfeeds will be generated when a user completes the quiz
·? ? ? ? ? ? ? ? Notifications will be generated when a new quiz is added to the application
·? ? ? ? ? ? ? ? Users may a link to the quiz on their Facebook profile.
·? ? ? ? ? ? ? ? Users may add their quiz result on their Facebook profile boxes.
·? ? ? ? ? ? ? ? Users may share certain quizzes and compare their results with their friends
·? ? ? ? ? ? ? ? Users may and are encouraged to ? invite their friends to take particular quizzes which they feel their friends would benefit from or may enjoy
?
Timeline: Initial presentation of application due Friday, September 4 ??" with final tweaks allowing site to go live no later than Friday, September 11.