Consumer Behaviour Assignment - repost

Firstly, I would like to inform you that this assignment needs academic references. I need an article that is written to inform the organisation of John McEwan ([login to view URL]) that there needs to be an improved focus on customer behaviour and how it can influence the activities of the whole organisation. Produce an article that: Explains how the following concepts can help marketers to understand purchase and usage of products; and recommend how this knowledge can help develop communications within the organisation: Attitude (explain theoretical knowledge and apply to John McEwan) Perception (explain theoretical knowledge and apply to John McEwan) Motivations (explain theoretical knowledge - MUST use Maslo's hierarchy of needs - apply to John McEwan) (explain how they help understand buyer behaviour and how they will help improve communications in John McEwan. Select a range of real customers to apply this to. Suggest a range of communications you may use as a result of understanding their attitudes, perceptions and motivations) Explains how the following types of individuals and actions outside the organisation can influence the effectiveness of marketing communications: word of mouth (explain theoretical knowledge and apply to John McEwan) opinion leaders (explain theoretical knowledge and apply to John McEwan) opinion formers (explain theoretical knowledge and apply to John McEwan) Describes how the following concepts can impact decision-making and evaluates how they influence the organisation's use of marketing communications: involvement perceived risk (Describe consumer decision making process and explain link between involvement (define and discuss low and high involvement) and perceived risk (define and discuss different types of risk). Explain influence on communications) Include 3 sentence introduction. Use mini headings to divide points i.e attitudes, perceptions etc. Use a short conclusion to describe where main influences are and main communications to be used. Use 3 visuals. IMPORTANT: Word limit 1800 words MAXIMUM (600 words per section). There MUST be academic references that are formatted as per the reference list attached at the back of the document. Please read through entire attached document to give you an overview of John McEwan.