digital marketing report work

Project Description: DIGITAL MARKETING- NEEDED REPORT OF 1500-2200 WORDS. company chosen- BURTON'S MENSWEAR UK BRIEF: PLEASE REFER THIS PART AS THE BASIS OF MAKING THE REPORT. (Demonstrate a critical understanding of the principal theories/concepts of Digital marketing and be able to select and apply – Using the following frameworks Type of site B2C, B2B etc. On line presence – Transactional site, service orientated relationship building site, brand building site, portal or media site, social networking site 5S objectives of site Marketing mix - 8 Ps and why? Alternative 5Is, 6Cs RACE – frame work Reach – How traffic is generated to the site (search engine, SEO Key words media sites, intermediaries affiliates, social media conversation Act/convert – Identify online value proposition, content Call for action, leads check out, site experience. Engagement – Tools for engagement e.g. video, email social networking customer support, personalisation Demonstrate an understanding of key analytics Demonstrate an understanding of the customer journey Demonstrate & evaluate examples of good practice beyond chosen site using appropriate e tools and analytics) P.S- Based on this information above need to make the report of 1500-2200 words of creating a microsite for burton's menswear UK( chosen company) on the basis of the recommendations that would have been provided for the above brief. Also need to use social media as one of the media tools compulsorily in the report as per the brief FOR THE REPORT: BRIEF: Assessment 2 Digital Marketing Communications Project & Critical Reflection Submission date week 23 19h March 3pm Word count 1500 - 2200 PART 1 Digital Marketing Communications Project As a Marketing Assistant you have been asked to explore the option of launching a microsite or landing page that will be linked to a promotional campaign aimed at reaching new customers. You will need to consider the current digital marketing practices and how microsites, social media and promotional activity can be incorporated into the digital marketing campaign. From an organisation o f your choice select one product or service and produce a report that - • Out lines the key stages of the digital communications campaign. • Provide key word research on the product service in the industry in which it operates • Identify two promotional tools and how they the will generate interest to customers and explain how you would execute it. • Evaluate the different microsites and landing pages which could be used • Using examples for two microsites and two social media tools explain how these have been used as part of the digital marketing mix. • Outline how microsite and social media can be effectively implemented in to your new digital campaign. PART 2 Critical Reflections You are required to critical reflect on your experience of the issues raised in the module/ assignments. You are required to reflect on what you have learned from your own experiments and explorations in social media and digital marketing