To give you an idea of what to expect from a logo project, below is an overview of the process. Since every project is unique, the approach may differ, but will always include the following components:
With this better understanding of your expectations, I can begin brainstorming and sketching out ideas onto paper. This is an important step, as well as the most time consuming. The aim here is to come up with as many quality designs as possible in the timeframe your project allows.
Now comes the task of selecting the best of the rough ideas, and making them more presentable. This involves scanning sketches into the computer, converting ideas into digital format, choosing appropriate fonts and color schemes.
Your logo(s) will be presented to you in mockup form (ex: on a business card, signage, etc). This will give you a better sense of what the logo will look like in real life application, or as part of a cohesive brand. Included with these previews, will be an analysis of the logos.
Benefits Of Working With Me
Your project won’t be juggled around between designers. You will be working with me only.
- Your logo won’t be outsourced, crowd-sourced or subjected to any unscrupulous practices.
- Your logo designs will be created from scratch and never include any clip-art imagery.
- Your logo will benefit from my specializing in identity design and having years of experience.
- Your logo will be approached with a mindset of quality over quantity, and void of cliche ideas.