Australian Premium Charcoals

I require a website and have attached a draft of the layout and artwork theme. The site needs to have CMS as I will load all of the txt and image content myself. I am also interested to look at any idea's relating to the general theme. The main goal of the brand message is to project legitimacy and quality. By that I mean I want the brand to jump out like an environmental stamp of endorsement. Just like for example the Recycle Logo or even like all of the brands that have "exploited" the Green Tree Frog. It's also obvious that I am leveraging off the "Australia" brand. Australia and Australian products are very well branded in may markets and I can more than back up all of the claims in the message. (see attached) The absolute majority of charcoal on the market is poor quality and/or has been produced using unsustainable or environmentally unsound processes. I have drafted the attached file in PowerPoint because I don't know how to use Illustrator or Photoshop so all artwork will need to be reproduced to the required resolution. Although I am relatively happy with the overall theme I have come up with I am interested in looking at any ideas or improvements to the theme and logo etc.