Branding is much more than naming company names! Or naming products. It's more than state-of-the-art product development, selecting marketing research firms and suppliers, branding services, and advertising agencies. Or deploying branding research. All these are vital, yet the starting block is elsewhere.
A successful branding strategy recipe must first start with an insightful and competitive positioning strategy. Positioning strategy must come first! In our view, we must start with a hard-nosed, realistic and creative approach to finding your positioning opportunities. Where is your company and product line positioned among competitive companies and products? Where are the holes, niches, and customer needs begging for attention?
Our blended approach of strategic positioning research, decision clarification, and creative strategic thinking leads the way.