Greetings!
My name is Emmanouil Glykos and I am an experienced Marketing professional with a BA in Marketing Communications from the American College of Greece and an MSc in International Marketing from the esteemed University of Strathclyde in Glasgow.
I see that you need someone to write Amazon product descriptions for your raincoats and I feel that the job is a great fit for my skills.
My approach for your raincoats would be the following: firstly, I will need to educate myself regarding the products that your company offers. I will need to learn the features of the products, a few demographic data for your target market and then research your competition.
My next step would be to turn the features of your products to benefits. For example, in my second sample, the product is foldable glasses. Therefore, I stressed the fact that they are for active individuals and that the glasses can be securely placed around one's wrist, ankle, etc. This is how you turn a feature (foldable) into a benefit (security, portability).
If you agree with my approach, feel free to contact me as I would like to learn more about your products and business and see how I can help you. Bear in mind that I am not just a copywriter but a complete Marketing professional, so I can provide services for a number of your needs such as competition analysis, marketing research, etc.
I hope to hear from you soon!
Best Regards,
Emmanouil Glykos