Your manager has asked you to conduct a value chain analysis of your organization (or
a division of your organization) and its industry in order to get a better assessment of
the organization's key functions in terms of satisfying the needs of its customers or, for
public organizations, the needs of the public. He requires you to prepare a report that
will eventually be read by the executives as part of an internal strategic development
project. You may choose an organization (or division) for which you have previously
worked.
Drawing on concepts covered in the assigned readings or external research, prepare a
report that describes the industry value chain and the value chain activities within the
organization, identifies the external opportunities and threats, the internal strengths and
weaknesses, and the competitive advantage of the organization (or, for public
organizations, the level of public trust), and suggests possible ways to better meet the
needs of its customers/the public.
An effective report would:
1. Identify the key activities or processes within your organization (or division) that form
the value chain (from supplier to end customer/user).
2. Illustrate the links between those activities or processes.
3. Identify the users of the product or service offered by your organization.
4. Identify any value-added activities your organization does to help meet its
customers' needs and differentiate it from the competition or, for public
organizations, promotes public trust (i.e. identify strengths, competitive advantage,
level of public trust).
5. Evaluate your organization's value chain to determine if there are any weaknesses
that need to be addressed.
6. Analyze the industry's value chain to determine if there are opportunities that should
be considered or threats that need to be avoided or mitigated.
7. Identify and explain possible ways to improve the organization's ability to meet its
customers' needs. (A detailed analysis of the proposed alternatives listing Pros and
Cons and a formal recommendation is NOT required for this assignment.)
8. Properly reference all sources used.
The report should follow the characteristics of an effective short business report
provided in the Business Report Guidelines found in the Reference Material section of
the Professional Programs website. It should be in the form of a memorandum
addressed to the appropriate level of management in the organization, and third person
formal writing style should be used. On the cover page, include the position titles of the
recipient and yourself, not the real names or your member number. The report does not
require an executive summary or table of contents.
The report must be no longer than 1,400 words and may contain no more than three (3)
pages of appendices.* One of the appendices should briefly (2-3 paragraphs) describe
your organization, its industry, and your role.
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