Marketing presentation仕事

...見。請提供您以前工作的範例，並讓我知道您如何説明我實現我的社交媒體營銷目標。 所需技能 網路行銷 社交網路 臉書行銷 社交媒體行銷 -- Project Description: Social Media and Google Marketing Support I am looking for a skilled freelancer who can provide support for my Instagram marketing efforts. Must speak Chinese and English fluently. Platforms: - Instagram Responsibilities: - Management of my Instagram account, including content creation, posting, and engagement with followers - Implementing effective strategies to increase brand visibility and attract more followers - Monitoring and analyzing key metrics to measure the success of the marketing campaign - Collaborating with me to develop and execute creative and engaging marketing campaigns Skills and Experience: - Proven experience in managing Instagram accoun...

海外ブランドの日本ページを作り、成長させられる方を探しています。 特にワイン・スピリッツに興味ある方・英語喋れる方歓迎してます。

ビジネス成長スキルを持っている人.2つの新しいスタートアップを手伝ってくれる人が必要です。最初のものは、ビジネスと関係のコーチとしてです。日本の中小企業に私のサービスを知ってもらうことでクライアントを見つけるためにフリーランサーが必要です。 2つ目は英会話教室で、リードファンネルの改造が必要です。最後に、カスタマーサービスなどの一般的な事務を手伝ってくれるフリーランサーが必要です

イタリア観光情報とワイナリーツアーに関するウェブサイトにて SEOなどウェブサイトのマーケティングが可能な方を探しています。 目的はウェブサイトへのトラフィックの増加、オンラインプロフィールの向上です。 コンサルティングを兼ねて、細かくご相談にのってくださる方が好ましいです。 ご不明な点がございましたら、ご連絡ください。 I need someone to do some SEO marketing for my business. This marketing should increase traffic to our website as well as increase our online profile. The marketing should improve our online reputation. Please message me if you have any questions. (in Japanese website)

イタリア観光情報とワイナリーツアーに関するウェブサイトにて SEOなどウェブサイトのマーケティングが可能な方を探しています。 目的はウェブサイトへのトラフィックの増加、オンラインプロフィールの向上です。 コンサルティングを兼ねて、細かくご相談にのってくださる方が好ましいです。 ご不明な点がございましたら、ご連絡ください。 I need someone to do some SEO marketing for my business. This marketing should increase traffic to our website as well as increase our online profile. The marketing should improve our online reputation. Please message me if you have any questions. (in Japanese website)

販売 パプア・ニューギニアのコーヒーをご紹介して、輸入までのサポートをいたします。

インターネットマーケティング支援 パプア・ニューギニア進出の下調べとして、現地情報を調べます。

...usp=sharing WEB: This is the job to research on our new business models prior to their launch in regards to market trends and competitons with strong analysis especially based on data and numbers. -Job Descrption *Creating reports with PowerPoint and Word about the services and companies we specify. *The quality of the reports must be professional business presentation and close to professional Business Analysts’ level. -Compensation $300-$1000/month *Please provide us your request as a proposal -Requirements/Experiences/Skills *Being able to write/read/speak Japanese is a MUST *Experience as a business planner(Desired) *Experience as Securities analyst -If you are selected, the main communication tool will be skype, so you have to be able to

...project involves designing a mark sheet for storing and managing courses and subjects. Key Responsibilities: - Create a mark sheet with a focus on courses and subjects. - Present the data in tables, with neatly organized rows and columns. Ideal Candidate: - Has substantial experience in academic-related data management. - Proven skills in creating and managing user-friendly tables for data presentation. Required information for application: - Demonstration of past mark sheet creations, if any. - Please highlight your relevant experience in your application. Looking for candidates who're proficient in Excel or similar software, with a special focus on maintaining clarity and ease of usage. If you've done similar work before in the area of academic data manag...

I'm in need of a professional Shopify expert to enhance the presentation of my store. The ideal goal is to attract more potential buyers through high-quality product descriptions and a visually appealing theme. Here are the specific requirements: - **Product Descriptions:** I need expert-level grammar and spelling improvements done on my product descriptions. Additionally, I'd like more details about the product features included to entice and educate potential buyers. - **Theme Optimization:** The main focus of this task is to increase conversion rates. This can be achieved by making the store more visually appealing, user-friendly, and ultimately, a more attractive place for visitors to shop in. - **Ideal Style:** The style I'm aiming for is one that is elegan...

I have a range of pictures for a new sofa that I would like to use for marketing purposes. The image needs editing to make it more appealing and detailed. I have provided a range of images to start from. Please choose one that you feel you could get the best result from. Key requirements: - Background removal: The current background should be replaced with a modern, sleek, lifestyle setting inside a house. - Floor removal: The current background should be replaced with a modern, sleek, lifestyle setting inside a house. - Color enhancement: The colors of the sofa and the overall image should be enhanced slightly to make it visually striking. No major colour changes. - Object removal: Any elements that may detract from the picture should be removed. - Can add in elements to help mak...

I need someone to create an external link in my Excel file to a PowerPoint presentation. The data in the Excel file will be updated daily. Requirements: - Creation of an external link from Excel to PowerPoint - Daily updates to the Excel file - No automatic updating of PPT needed. Manual updates are fine Ideal Freelancer: - Proficient with both Excel and PowerPoint - Experienced in creating external links - Comfortable with daily updates - Ability to follow instructions precisely.

I'm looking for a skilled designer to create a modern, minimalistic tri-fold board focused on alligator education. The purpose of the board is not promotion, but purely educational, offering engaging and concise information about alligators for 5 year old kindergarten presentation project. ### Tri-Board Layout in Monochrome: #### Panel 1: Introduction & Appearance - Top Header: “Meet the Alligator!” - Start with a simple, bold header in black and white. - Include a large outline image of an alligator that students can color. - Appearance & Differences from Crocodiles: - Provide outline drawings of both an alligator and a crocodile side by side. Label features like the snout shape directly on the outlines. - Interactive Question: "Spot the Difference!...

I'm in need of a team of dedicated and experienced freelancers to assist me with my digital marketing efforts. Key Responsibilities: - Handling graphic design for various marketing materials - Generating compelling content for our campaigns - Editing videos for our social media platforms - Developing our website - Auditing our social media presence - Implementing Paid Marketing campaigns - Executing SEO strategies - Managing our Social Media Marketing Ideal applicants should have: - A track record of successful digital marketing projects - Proficiency in their specific domain (graphic design, content writing, video editing, web development, social media auditing, paid marketing, SEO, SMM) - Ability to work efficiently and meet deadlines - E...

I need a capable team to help kickstart my new scrap business's online presence. The primary goal is to boost web traffic by both improving search engine rankings, and generating new leads. Required functional...web traffic by both improving search engine rankings, and generating new leads. Required functionalities for the website include: - Product catalog and ordering - Live chat support - User profile creation I am seeking help with strategic online marketing targeting local customers and those in a specific industry niche. Ideal freelancers have strong experience in SEO, SMO, and PPC, along with skilled web development capabilities to incorporate the necessary functionalities onto the website. Their adeptness in creating targeted marketing campaigns and st...

...especialista en marketing digital competente para trabajar con varios proyectos de clientes. Trabajarán en estrecha colaboración con el director para asegurarse de que están alcanzando sus KPI. Nuestro objetivo es lograr mayores ventas de eCommerce para nuestros clientes, con énfasis en la gestión de Google Ads, al tiempo que mejoramos nuestra visibilidad y participación en plataformas como Facebook e Instagram. ¿Puedes aumentar el tráfico a las páginas de eCommerce? ¿Puedes ponernos en la página principal de Google? Si es así, ¡queremos saber de ti! Responsabilidades clave: Por favor, aplica solo si eres un hablante nativo de español (cualquier región). Incluya en su propue...

My company offers digital marketing services, primarily search engine optimisation (SEO). I am looking for a new logo. I am attaching the current logo, the new logo may look completely different. The colours of our corporate design are: o #082B42 (background) o #B1D2C8 (background/font) o #C400FF (striking) o #9F3434 (focus 1) o #02746D (focus 2) The logo should not contain any text. The number "3" could be an inspiration, as we present 3 basic USPs. However, this is not mandatory. I am open to the style direction. The logo must be clearly visible against both a light (white) and a dark background. I need it as a PNG file with a transparent background. Important: Of course, the logo must be absolutely unique and all rights to it must be retained. All s...

...Millennials and Parents, so a deep understanding of these demographics will be crucial. Key Responsibilities: - Develop and execute a comprehensive digital marketing strategy with a focus on Facebook and Instagram - Increase website traffic by optimizing content, SEO and other relevant strategies - Generate quality leads through effective campaigns and creatives tailored to the target audience - Regularly monitor and report on the performance of the campaigns, making data-driven decisions for optimization Ideal Candidate: - Proven experience in digital marketing within the health sector - Expertise in Facebook and Instagram marketing - Strong SEO skills - A solid understanding of Millennials and Parents as target audience - Ability to generate leads and increase w...

I'm looking for a skilled performance marketer to develop a comprehensive strategy to help me grow my business. The main ...help me grow my business. The main goals for this project include increasing website traffic, generating leads, and improving conversion rates. Your role will involve: - Understanding my business and identifying suitable target audiences as I cater to both B2B and B2C. - Focusing on email marketing as the primary platform for the campaign. The ideal candidate for this project would possess: - A strong track record in performance marketing, particularly in B2B and B2C. - Proficiency in email marketing. - A thorough understanding of lead generation and conversion rate optimization strategies. Please ensure to include relevant examples of pa...

DigitalBoost" es un curso de capacitación completo diseñado para aquellos que desean adquirir habilidades sólidas en el mundo del marketing online. Desde los fundamentos hasta las estrategias avanzadas, este curso proporciona las herramientas necesarias para impulsar la presencia digital de cualquier negocio o proyecto personal.

...professional to help me upload a large number of physical products to my Shopify store. This is a critical task for my business and requires attention to detail and a good eye for product organization and presentation. Responsibilities: - Upload more than 100 physical products onto my Shopify store - Source suitable images to complement each product, ensuring they are visually appealing and consistent in quality - Organize products effectively to optimize user experience and promote sales This project requires someone who is familiar with Shopify and has a good sense of product presentation. Experience in e-commerce product management and a good eye for design would be highly beneficial. The ideal candidate should be organized, efficient, detail-oriented, and able to fo...

...and a true visionary. Must be fluent in conversational English. **Key Website Features:** - **Credit Repair Cloud Integration**: The website must integrate seamlessly with Credit Repair Cloud, using Zapier for automation. - **CRM Integration**: Ability to synchronize with our current CRM system, Active Campaign, though I am open to recommendations for alternative CRMs. - **Social Media and Marketing Tools**: The site should support easy linking and sharing across all major social media platforms, utilize AI chat capabilities (possibly with Kommo) to pre-screen leads, and promote our upcoming YouTube channel to drive traffic and sales. - **E-commerce Capabilities**: Integration with affiliate services and products, including but not limited to e-books, online courses, coachin...

I'm looking for a professional... - Curate both engaging image and video content for these platforms. - Implement effective email campaigns to complement and enhance the social media strategy. Skills and Experience: - Proven track record of developing successful social media strategies, specifically on Instagram and TikTok for ecommerce - Excellent content creation skills for both images and videos. - Experience in email marketing and creating engaging campaigns that stays consistent with our brand tone. - Strong understanding of website traffic generation through social media. Needing help in expanding my online reach and driving traffic to my website. Looking for someone who can ideally help in these areas for a few hours each week, open to entry level dependent on previ...

I need a professional tax planning flyer for my company, centered around showcasing our services in small business tax and tax planning strategies. Key Points: - The flyer should be designed to highlight our expertise in small business tax and tax planning strategies, emphasizing the benefits of working with us - The design must be professional, reflecting our commitment to quality and expertise - The flyer should include clear contact information and our logo, which also needs to be redesigned - I am particularly interested in design elements that emphasize the importance of tax planning for small businesses and how we can help them avoid tax penalties Ideal Skills & Experience: - Graphic design expertise with a portfolio showcasing professional design work - Experience in designin...

I'm preparing for a senior management position job interview within the healthcare industry, and I need a seasoned professional to guide me. - Ideal Skills and Experience: - Extensive experience in coaching individuals for high-l...high-level healthcare industry interviews - Insightful knowledge of what senior management recruiters in healthcare specifically look for - Exceptional communication and teaching skills to effectively impart techniques and strategies - Ability to conduct mock interviews and provide comprehensive feedback Your responsibility would be to aid me in refining my responses, improving my presentation skills, and equipping me with strategies to impress my interviewers. An understanding of the healthcare industry and senior management expectati...

...experienced Godot developer who can assist me in preparing for a presentation. I'm looking for detailed feedback on the current implementation of my game mechanics and UI design. Ideal Skills and Experience: - Proficiency in Godot game development. - Strong understanding of game mechanics. - Proven experience in UI/UX design. - Excellent communication skills. Tasks involved: - Reviewing and providing feedback on player movement, enemy behavior, and game progression. - Analyzing the layout and organization, visual aesthetics, and user interaction of the UI design. - Offering advice on how to improve the implementation of these aspects for my presentation. Your feedback will be crucial for the success of my viva presentation, so I'm hoping to work with s...

I'm looking for an entry-level Odoo developer to help me implement my B2B sales and marketing strategy. Key Components: - Essential CRM integration: The chosen freelancer should be well-versed in how to seamlessly integrate our CRM system within Odoo, ensuring that all our sales and marketing data is centralized in one location. - Email Marketing Automation: Automation is at the heart of modern marketing tactics. I am looking for a developer who has the necessary skills to set up effective email marketing automation within the Odoo platform. - Lead Tracking and Management: A proficient understanding of lead tracking and management is necessary for this project. The freelancer should be able to implement a system that can keep track of leads, thei...

I need a freelancer to put together a compelling PowerPoint presentation designed for University-level education specifically focused on the subject of business. Key Task Includes: - Creating educational and engaging content - Maintaining a clear and professional look - Incorporating content related to business Ideal Candidate: - Strong Powerpoint skills - Background in business or education - Excellent attention to detail - Experience working on university-level projects The goal of this project is not only to educate but to stimulate impactful conversations about the business industry.

I'm seeking a skilled social media marketer, focusing on Facebook and Instagram, to help with generating leads for my business. To grab the attention of my audience, the campaign should primarily consist of promotional posts. The right freelancer for this task should: - Have previous experience in lead generation - Be adept at creating engaging, promotional content - Have a strong understanding of Facebook and Instagram algorithms The goal is not just to gain followers but to convert interest into tangible leads. Please provide examples of previous campaigns where you successfully used promotional posts for lead generation.

I'm looking fo...looking for a WordPress developer experienced in creating professional website for a marketing agency. The website's purpose is to showcase our agency's portfolio. The website should have the following pages and features: - Homepage - About Us - Our Work (showcase gallery which is clickable and opens to a new page) - Our Services - Contact Us (contact form) In terms of design, I already have a specific layout in mind which I will provide upon project commencement. I will need someone to effectively implement this into a fully-operational, user-friendly website. Ideal candidates should have: - Proven experience in WordPress development and custom coding of WordPress pages - Portfolio of past work in marketing agency websites - Strong unders...

I'm looking for unique 2D animations of my sensory products. These animations will primarily be used in marketing and advertising campaigns. Therefore professional quality, attention to detail and creativity are essential. Requirement: - Create 2D renderings of my sensory products - Animate these 2D renderings for use in marketing/advertising - Ensure animation looks professional and creative to capture audience attention Ideal Skills: - Proven expertise in creating professional 2D animations - Strong portfolio with a focus on product animation - Understanding of marketing and how animation can enhance ad campaigns - Attention to detail and creativity to illustrate all sensory aspects of the products.

I require a PowerPoint expert with a knack for intricate and detailed designs to create a branding playbook for my company. This is not just a regular presentation; I need it to serve as a comprehensive set of brand guidelines that my team can use as an educational resource. Key Responsibilities: - Understand my brand's essence, style, and mission - Transform these into a highly detailed branding playbook - Ensure the design is easy to follow but sophisticated Ideal Skills: - Proven experience developing branding playbooks or similar documents. - Exceptional design capabilities, especially in PowerPoint. - Ability to work under a tight schedule. I need this project completed as soon as possible, thus proficiency in fast-paced, high-quality work is vital.

I need this created in 4 hours, so by 12:30am EDT (April 16).. IF YOU CAN NOT DO THIS IN 4 HOURS FOR UNDER $50, PLEASE DO NOT BID. NO PLACEHOLDER BIDS i have a meeting tomorrow for a proposal for my organization. I need someone to add a design for my pitch deck presentation. I have already a PPT with the text on each slide now just need someone to create the presentation. I want this to be created on my Canva account. You can use a Canva template if its easier and faster. There are 30 slides total I also want it to have my branding and everything on it

I am in need of a skilled social media marketing strategist who can effectively increase the brand awareness of my business across Facebook, Instagram and Twitter. The main goal of this campaign is not just to generate likes or followers, but specifically to increase brand visibility amongst adults aged 35-50. - Ideal Skills: Social media management, advertising, content creation, data analysis, strategic planning, understanding of the 35-50 age demographic's preferences and behavior on social media. - Experience: Proven track record of successful social media marketing campaigns targeting the specified age group. Experience in large scale brand awareness campaigns will be highly valued. This project requires not just knowledge of social media platforms, but also a deg...

For my quaint restaurant, I am looking for a skilled graphic designer to create an A4 size, minimalistic style menu card. Here's what you need to know: - Size: The design should fit perfectly on an A4 size paper. - Style: I want a minimalistic style design, emphasizing legibility and aesthetically pleasing presentation. - Format: The final design should be delivered in PDF format. Ideal skills and experience for this project would include proficient use of graphic design software and a strong portfolio with a focus on minimalistic design. Past experience with menu design would be a bonus.

Description for BeinBrand (marketing agency )Logo: Inspiration: BeinBrand draws inspiration from the rich cultural heritage of Ouarzazate and the Amazigh traditions, blending them seamlessly with modern marketing aesthetics. Elements(you don't have to work with this im just providing you with some help ): Amazigh Motifs: Incorporate subtle Amazigh motifs or patterns within the logo to pay homage to your heritage. These can be minimalist interpretations of traditional symbols, adding depth and cultural significance to the design. Modern Typography: Utilize sleek and modern typography to convey professionalism and sophistication. Choose a font that reflects the digital nature of your agency while maintaining a sense of luxury and exclusivity. Web Elements: Integrate s...

infographics presentation on reports of company

ARCA means new beginnings. The A is very important to stand out. I am looking for more creativity using the attachments as a reference. One idea could be For the logo to be the letter A . The letter A can be of a thicker size, please post different options. It could include a wave in the middle with the colors described? This is just an idea. Key Points: - Company Name: ARCA Marketing - Color Scheme: Purple (Transformation), Blue (ARCA going through a storm of chaos, new beginnings) - Design Style: Artistic, Creativity, Friiendly, App friendly Attaching some current logos as Ideas. Thank you

I'm in need of a professional infographics designer who can create a set of infographics based on company reports. The infographics will be used in presentations, so they need to be visually engaging, easy to understand and relevant to the content of the reports. Ideal skills and experience for this job include: - Proficiency in creating statistical infographics - Experience drawing data from company reports to create infographics - An understanding of the design principles that make infographics effective for presentations Please include relevant samples of your previous work when applying.

I'm in the process of starting a new business and I'm seeking a skilled web developer to create a professional website for me. We are looking for something with a pretty quick turn around Key requirements: - The main goal of the website is to provide information about our upcoming product/service. Hence, the website should be designed to reflect this objective, with an emphasis on clear, concise and engaging content. - The target audience for the website are professionals and businesses. It should be appealing and accessible to this specific demographic. Skills and experience: - Proven experience in developing and designing websites for new businesses is crucial. Understanding the needs and nuances of a new enterprise is key for the success of this project. - A good eye for det...

As a rising small (1-50 employees) firm, we're actively seeking an experienced Technology Strategy Consultant who specializes in the sectors of IT Marketing, and Technology Strategy. Our goal is to revitalize our technology strategy with your expertise, aiding us to remain competitive in our industry. We eagerly look forward to welcoming you to our dynamic team!

...comprehensive digital marketing course with the primary objective of generating leads and sales. I'm currently looking for a professional who can effectively promote and advertise this course. Key Tasks: - Create targeted advertising campaigns: I need someone who can work on creating and managing advertising campaigns to attract potential customers interested in digital marketing. - Utilize appropriate platforms: Your job would require you to choose the right advertising platforms that would best reach our target audience. - Lead generation: The main focus of this project is to generate leads and drive sales, so the successful bidder should have a proven record in this area. Ideal Skills and Experience: - Digital Marketing Expertise: A deep understanding of ...

I'm on the lookout for a proficient web designer with expertise in HTML, CSS, SASS, JavaScript, AJAX, and jQuery to bring to life an informational website oriented towards professionals. Key Responsibilities: - Creating a website that effectively provides details about our specific products and services. - Crafting a user-frien...and Experience: - Profound knowledge and practical application of HTML, CSS, SASS, JavaScript, AJAX, and jQuery techniques. - Demonstrated experience in designing informational websites. - Capacity to understand and target professional audience's needs and preferences. - Strong eye for detail and commitment to webpage optimization. I look forward to hearing from you, preferably through the presentation of a proposal detailing how you intend t...

¡Hola! Somos CGO Oftalmología, una clínica oftalmológica, reconocida por su excepcional atención al paciente y una sólida comunidad de 16.000 seguidores en Facebook. Estamos buscando un especialista en marketing digital competente para trabajar con nuestra empresa y ayudarnos a cumplir con nuestro horario mediante el uso de un marketing eficiente. Trabajarán en estrecha colaboración con el director para asegurarse de que están alcanzando sus KPI. Nuestra ambición es amplificar nuestra presencia en línea, con énfasis en la gestión de Google Ads, al tiempo que mejoramos nuestra visibilidad y participación en plataformas como Facebook e Instagram. ¿Puedes llevarnos a 100.00...

I'm looking for a talented illustrator to create a captivating and informative cover art for my upcoming scientific paper in the field of Chemistry. Key Requirements: - The style should be illustrative, translating complex scientific concepts into visually stimulating and engaging content. - The cover art should be in color. ...stimulating and engaging content. - The cover art should be in color. Ideal Skills: - Proficiency in scientific illustration. - Strong understanding of Chemistry concepts. - Ability to create eye-catching and informative visuals. This is an exciting opportunity for an artist to contribute to the world of scientific research through art. Your work will be an integral part of the paper's presentation, attracting readers and conveying the esse...

...writer primarily experienced in creating marketing and sales content. The goal is to attract students as the target audience. Key Project Elements: - Crafting compelling, engaging, and persuasive content. This is crucial as the main purpose is to market products/services to the educational demographic. - Understanding of the student demographic. The content should resonate with this group, addressing their needs, challenges, and aspirations. - Incorporating SEO practices. The content should be SEO-friendly and able to improve the online visibility of our products/services among students. - Meeting deadlines. Punctuality is valued as we have a set schedule for content release. Ideal Skills: - Proven experience in content writing, specifically in marketing and sales. - A c...

Estoy buscando un conjunto gráfico que represente la agencia publicitaria y conecté con el mercado generando gran impacto, vendemos marca entonces nuestra marca debe ser genial!! Auténtica y genuina como tú, entonces no será la mejor del mundo porque ORION es de otra galaxia*

I am seeking a skilled freelancer who can convert my Python script code into JPEG images to improve its overall presentation. Key Responsibilities: - Convert Python script code into JPEG images - Ensure the output images retain the code's clarity and legibility Required Skills and Experience: - Proficient in Python coding language - An understanding of JPEG imaging format - Strong experience in code conversion - Attention to detail to retain code's legibility The ultimate aim of this project is to enhance the code's visual presentation without compromising on its readability. Only experts with relevant experience should apply.

... Here's a concise summary of the project description for creating a PowerPoint presentation: --- **Project Title:** the Malayalam Film Industry: A Producer's Guide **Project Description:** We are seeking a freelance PowerPoint specialist to create a comprehensive presentation outlining the steps for entering the Malayalam film industry as a new producer. The presentation will cover key aspects including market research, networking, script development, financing strategies, team building, legal compliance, production planning, marketing, distribution, and resilience. The goal is to provide aspiring producers with actionable insights and guidance for navigating the complexities of the industry. The presentation should be visually engaging, i...

I am seeking a talented copywriter to help with a marketing campaign for my business-to-business (B2B) radio station. The aim is to attract more B2B clients through engaging radio advertisements and promos. Ideal Skills and Experience: - Proven experience in copywriting, particularly for B2B marketing. - Familiarity with effective radio advertising techniques. - Ability to create compelling, professional, and persuasive copy for a business audience. - Understanding of how to write for the ear, considering the auditory nature of radio. - Experience in the radio industry or with radio advertising is a definite plus. The project will involve: - Crafting impactful, concise, and clear copy that can be spoken on air. - Ensuring the messaging aligns with the nature and target aud...