In order to understand how affiliate marketing works, you need to take a look at the impressive technological developments of the late 20th century. The 90s brought with them the absolute wonder which is the Internet (or the World Wide Web), an invention which opened up a whole new path for business owners who wanted to promote and advertise their brands. As the number of Internet users increased considerably, so did the number of potential customers. The World Wide Web soon became a reliable advertising platform, through which companies could make consumers aware of their products and services.
Once search engines like Google and Yahoo were launched, new opportunities arose. People who owned websites and filled them with interesting content desired to somehow earn money from this activity. This is how affiliate marketing was born, one of the most reliable types of internet advertising.
To put it simply, think of affiliate marketing as an interaction between three entities: the advertiser, the publisher and the consumer.
- The term “advertiser” is used to refer to the business you own, regardless of the type of products or services you sell. As a business owner, hiring the services of an expert affiliate marketer (publishers) will help you to develop a strong affiliate marketing strategy - so your marketing efforts can boost customers and sales. Who wouldn't want that?
- The publisher is the person (or firm) who is tasked with promoting your company. A publisher is paid in the form of commissions. When you decide to hire affiliate marketers, you are required to provide them with specific advertisements which they will display on their websites.
- The consumer is the party to whom the advertisement is addressed. They constitute the target of affiliate marketing. They are the ones who click on your advertisements and access the website of your business. This way, the affiliate marketer establishes a connection between you and the consumer.
You’ve probably got big plans for your business, and you want it to truly stand out on the market. To achieve this, you need to be extra careful when employing the services of an affiliate marketer. Don’t hire just anyone you come across! If you employ an unprofessional marketer, there is the risk that your business will suffer irreparable damages. If you are to pay someone to promote your products or services online, make sure that your money is put to good use, and not squandered. To be certain that the people you hire are indeed experts in affiliate marketing, search for them on Freelancer.com!
An affiliate marketing expert freelancer is reliable and truthful. They will tell you precisely what you can expect in terms of results. One of the most significant advantages of hiring professionals is the fact that they will make realistic predictions in what regards the success of your partnership.
When browsing through the profiles on Freelancer.com, you can take a look at the past work of the freelancers and see how well they’ve been reviewed by past employers. This is a great way of assessing whether or not someone does good work in affiliate marketing. With over 19 million users, you can be sure you'll find the right affiliate marketing expert for your business.
If you wish to hire an affiliate marketing expert who can deliver impressive results for your company, Freelancer.com is the right place for you. The professional freelancers there have a great level of expertise and will charge less than affiliate marketers who are employed on a full-time basis. All you have to do is register an account with Freelancer.com and post a project (with a detailed description of the work to be done). Got someone in mind? Browse through the bank of profiles of passionate freelancers who are willing to devote their time to promoting your products or services. Get started today!