Design a LOGO for Synoida
- ステータス: Closed
- 賞金: $100
- 受け取ったエントリー: 6
- 優勝者: maani107
Synoida - The Together Way
Synoida is an emerging communications platform aiming to overhaul all human interaction for the better.
We need a new, novel, simple, easily recognizable icon in the shape of an S (for Synoida) that represents bi-directional, many-to-many, communication/exchange of understanding between humans.
--> the “S” should be the new icon
--> and "Synoida" in styled letters that works well with the icon’s S.
--> Space for a replaceable tagline should be incorporated into the logo design. Current tagline is “The Together Way”.
--> Font(s) used to be named in final submission.
It should be clear that a complete logo (icon + name + tagline) is required but that the competition will be judged primarily on how well the icon meets the brief above.
The “two way street” sample icon provided in the attached file ("[login to view URL]") is, for reference, a step in the right direction because of the simplicity, S shape and bidirectional traffic connotation, but doesn’t really convey communication (alt. understanding) and the statement it makes about the multi-point to multi-point is too weak.
The additional sample file ("Bad SynAppIcon [login to view URL]") is maybe worth a mention for inspiration. It's a terrible graphic drawn by a rank amateur that looks like some kind of tapeworm or other parasite, but the idea could be useful. The symbology in that example is still a two-way street as in the first example, but one where each of the the two sides of the street looks like a "one-to-many" crow's foot such as used in database diagrams, but with people forming the crow's foot. The top can also be a ring of people holding the planet earth in their hands.
------------------ IMPORTANT UPDATE ------------------------
In a third attempt to clarify what type of real meaning we are looking for in the icon, we're attaching two additional pictures. In ("Crow's Foot ERD [login to view URL]") you'll find a quick explanation of relationship types from the world of database design (or Entity Relationship Diagrams). In ("Cool SynApp Icon [login to view URL]") the symbol for a many-to-many relationship had been shaped into an S to connect the world with itself through such a relationship. The relationship "lines" are also drawn to resemble a two-way street network.
----------------- MORE IMPORTANT GUIDANCE -----------------------
In the database modeling domain where the crow's foot was taken from, one of the (often ignored) rules is that entities should be named in the singular form, like Group and Member. That would read "One Group has many Members". Many-to-many relationships, even though they don't directly exist in relational databases, would also be modeled singular, like Region and Language.
Relationships in the ERD sense can also be self-referencing, meaning they look back from an entity onto the same entity. That is essentially what we're looking at in the Synoida logo as it has been developing, and in Synoida itself, making it perfect symbology.
All we need now, is to depict the Globe and the People in the singular. Still with different views of the world on either side of how the S goes over it. One world but also one person. Mankind. It would be really perfect symbology if the globe/world is also one person. In other words, The S-shaped many-to-many connector relates on the one side a globe or a world, and on the other side a person representing the sum total of all people. But those two sides are really two ways of looking at the same thing.