Create Visual Campaign for Freelancer.com Brand

ステータス: Closed
賞金: $3000
受け取ったエントリー: 107

コンテスト概要

Hello talented freelance designers! We’ve got an exciting contest for you...

**

We’d like you to create a compelling visual campaign for the Freelancer brand. We’re searching for a campaign showcasing an emotional connection to the amazing opportunities we provide to people across the globe.

We believe that customers are not just driven by logical considerations, they are also part of an emotional experience.

Customers that feel a genuine emotional connection with a brand generate a lot more value and are a lot more engaged than those that do not.

Think of NIKE and the emotional connection they create by associating their brand with the pinnacle of human athleticism and achievement. The classic story of the hero’s journey.

Nike presents itself in a way that provokes customers: Just do it.

It is an emotional connection that crosses borders and cultural differences.

Your target audience are potential employers that could use freelancer.com - small businesses, consumers, startups, and even enterprise.

**

Maybe you’ll come up with a campaign about the power of human ingenuity and creativity,
the journey of how freelancers construct the things they make (such as work in our showcase https://www.freelancer.com/showcase).

Maybe it’s the story of the freelancer themselves but pitched in a way to appeal to employers. You could present a story about the creative process behind the awesome work produced for an employer.

Maybe it’s around the needs of the employers.

Maybe the visual campaign itself is a showcase of the work of the freelancers (think the Mastercard “priceless” campaign https://www.marketplace.org/2014/03/21/world/coming-billion-dollar-ad-campaign-priceless)

This is the type of creative calibre of the campaign we want to see. Visually, it is up to you. We want to see what you can do. It can be an illustration, animation, photo manipulation, or live-action video.

Whatever you design, we want it to be better than this:
http://www.thedrum.com/creative-works/project/duncan-channon-upwork-hey-world
https://www.youtube.com/watch?v=IwO6rNtU1sQ
https://www.youtube.com/watch?v=f6eDdJ0PeQY
https://www.youtube.com/watch?v=7OmtgS-Gq_o
https://www.youtube.com/watch?v=YnBA5tMaeZI

If you need a tagline, “Get it done on Freelancer.com” is one you can use (optional). Here is a copy of our last TV commercial for some background:
https://www.youtube.com/watch?v=45Zm4WgVMcc

We will run the contest sealed and our talented design team will provide feedback to the best entries along the way to help you develop the best campaign!

**

DELIVERABLES:
We want you to create a visual campaign (preferably a series of images.. you may add online, audio or video elements if you wish but these are not necessary).

Submit a visual annotation of your pitch laid out in images. Whether it is an animation, a series of poster, creative social posts or billboard designs. Lay it out in real-world context with example images of where you see your idea launching.

SHOWCASING YOUR CREATION:
• Poster/graphic : Place it on a billboard or a wall with the artwork flat-laid next to it in your image.

• Animation/Video : Visual annotation if your creation by laying out keyframes and a link to your video in the description.
A series of 15 second videos, or one 30 second video.
Format: H.264 (.mp4) or AppleProRes (.mov) 1920x1080, 25-60 fps, 15-30 seconds long.
Radio stinger

SUBMITTING YOUR CREATION FOR HANDOVER:
• Poster/graphic : Illustrator (.ai) or photoshop (.eps or .psb). Preference is for Illustrator.
Size: A0 - 33.11” x 46.81” Portrait or Landscape with 3mm bleed.
RGB and CMYK version for print

• Animation/Video : Packaged After Effects folder.
• Radio sting : Mastered version and voice-over only version.

See also about emotional connections to brand:
https://naatchaa.wordpress.com/2016/02/23/nikes-emotional-branding/
http://602communications.com/nike-brand-strategy-emotional-branding-using-the-story-of-heroism/

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公開説明ボード

Animation2D
- 5年間前
Open it again!
- 5年間前
sirBS
- 5年間前
this competition is canceled ?
- 5年間前
lfernanda
- 5年間前
why dont choose a winner?
- 5年間前
REplayER
- 5年間前
Check the comments in entry #87 and let me know if we should add or change something. Thanks.
- 5年間前
Iving
- 5年間前
#extended
- 5年間前
Jun01
- 5年間前
#extended
- 5年間前
miqeq
- 5年間前
Please check entry #187 !
You can see the link with our final vision for your campaign :D
- 5年間前
melszalkai
- 5年間前
Hey, It's a shame I found this contest too late and couldn't finish on time. Came up with 3 very strong and clever concepts (each containing 3 posters) that could work very well as guerrilla street marketing campaigns. I'm pretty sure they'd go viral. Please could we have extra time and extend the deadline by few more days? :) #extended
- 5年間前
CreativezStudio
- 5年間前
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Please check My FREELANCER VISUAL CAMPAIGN THEME
at Following entry Designs :

#182 VIDEO ANIMATION ( First/1st Version) Duration 29s & POSTER SERIES CAMPAIGN
#183 VIDEO ANIMATION ( Second/2st Version) Duration 25s & POSTER SERIES CAMPAIGN

#147 POSTER SERIES CAMPAIGN
#145 INFOGRAPHIC CAMPAIGN STORY (Second/2nd Version)
#142 INFOGRAPHIC CAMPAIGN STORY (First/1st Version)

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- 5年間前
1. CreativezStudio
  - 5年間前
  All the best
  - 5年間前
2. CreativezStudio
  - 5年間前
  Thanks
  - 5年間前
miqeq
- 5年間前
Please check entry #176 ! :)
- 5年間前
bloodsand
- 5年間前
#extended I need more time, the concept is worldwide influence of freelancer.com. High class 3d rendering and voice recording. So needs time. #extended for another week.
- 5年間前
Virgolette
- 5年間前
extended? wonderful!
- 5年間前
happydesig1
- 5年間前
why it didn't show up a weeks ago while I was browsing the same list...
- 5年間前
BengalDesigner
- 6年間前
Hi contest holder, I am working on a very compelling visual campaign for Freelancer. I will provide short 30 second video and series of posters. We have a charity in Bangladesh called CAFFE (Computers Are Free For Everyone), we teach computer skills such graphic design, web development, coding and electronics. Here is the website for CAFFE (www.caffebd.org). I have seen the contest recently and our team is working very diligently to create the visual campaign. We are creating an emotional video showing where our students comes from (the family background) and how Freelancer (earning money by working part time) is helping to pay for their education. I request you to extend the contest time, we will deliver you a good visual campaign content. Thank you very much.
- 6年間前
もう一つメッセージを見る
1. NamalPriyakantha
  - 5年間前
  Can we take a CSR approach? If it so, How are you going to archive your marketing goals? As your example, The Nike campaign is not a CSR one. It's emotional on platform as a communication strategy, but not a CSR platform. I'm not clear. Help me. Thanks
  - 5年間前
2. BengalDesigner
  - 5年間前
  Thank you very much for extending the time. We are working on the campaign content.
  - 5年間前
GabrielGoistais
- 5年間前
Hi contest holder, the contest is still open to new proposals?
- 5年間前
Naeem010101
- 6年間前
Please check #163 #164 #165
- 6年間前
TechDeziner
- 6年間前
Please check #105
- 6年間前
1. DepartmentS
  - 6年間前
  Tech, mind if I ask - how long has this entry of your's been posted?
  - 6年間前
agenciasozza
- 6年間前
I'm feeling kind of lost since it's been over a week already that I've submitted my entry and I couldn't get any feedback or rating in my design and I have no idea if I should start improving it or changing the concept. I'm lost because this is not a contest from a different employer..it's a freelancer project. I mean, I'm disappointed with the owner of it all. Since it is the owner of the site that is doing it, who can I complain to?
- 6年間前
もっとメッセージ8を表示
1. agenciasozza
  - 6年間前
  Thida M.. I can't find your entry. Oh.. Mark.. we've been wasting out time trying to explain the inexplicable to somone who hasn't even submitted an entry. Thida hasn't put any effort like we did to think, develop and create a campaign. As soon as you submit your entry Thida, we can finish this nice dialog. ;)
  - 6年間前
2. DepartmentS
  - 6年間前
  : ).. How peculiar. And yet, they had such impeccably good English....Doesn't look like the Contest holder is actually in - which basically means, it doesn't look as if we're going to get ANY form of clarification regarding how to proceed here. Were we in a position of their being SEVERAL 4 star rated entries holding pole position - no CLEAR candidate received - continuing to submit would make sense on our part, we'd all be in with just as equally a good chance. But with only the ONE 4 constantly showing these past couple of weeks now - looks like they've clearly found their candidate, not really interested in anything else. No point the rest of us doing anything really. There are paying customers out there, I suggest we press on where there is actual work to do and get it done for them. All the best Fernando, my regards, S : )
  - 6年間前
Asianexperts
- 6年間前
Hi CH may I know how many winners would you select in this contest?
- 6年間前
wordarcher
- 6年間前
Hello CH. I'd like to know what you think about #136.
- 6年間前
jorgedorlando
- 6年間前
Thank you for extended the contest! I still working on its.
- 6年間前
adorableid
- 6年間前
#extended please, I just saw this but I'm working on another project right now, but I wanted so bad to participate, dear contest holder, #extended, please...
- 6年間前
もう一つメッセージを見る
1. lullisart
  - 6年間前
  Hello Hanif Afa Z, the contest has been extended again, you got more than 2 weeks to participate now. Best of luck!
  - 6年間前
2. adorableid
  - 6年間前
  Awesome, I know the competition is tight, but I will try my very best !!
  - 6年間前
Htawati Ly
- 6年間前
wait for me sir i am still work on another work ...
- 6年間前
1. DepartmentS
  - 6年間前
  : ).. Haitham, you're still in the lead and you've got an extra fortnight. Relax. I don't know if you've gotten any written feedback over-and-above rating but - assuming you haven't - at least you've got a clear indication you're definitely on the right track. That's probably the most important thing. My sincerest congratulations....
  - 6年間前
2. DepartmentS
  - 6年間前
  The rest of us, if I'm honest - kind of faulting a bit here. That's the the problem when we're playing blind like this. If you've get a 3 but no direction, you know you've got a hand - but you don't know what's not right with it. Not a clue. It's like working for a Sphinx. You've got to go through the whole thing of: do I refine what I have done or do I take a completely different swing at it? Obviously, something works, but what - what?! - not a clue. Oh, Haitham. It's a pickle, I tell you. An enigma! No, if I were you - with a clear 4 - I'd be polishing off m'golf clubs round about now. Obviously, first I'd have to buy some golf clubs, that goes without saying - but - y'get the general idea.... Relax... : )
  - 6年間前
jeffoy2010
- 6年間前
2nd update on entry no# 112
- 6年間前
Htawati Ly
- 6年間前
wait for me sir i am still work on another work ...
- 6年間前
jorgedorlando
- 6年間前
Still working
- 6年間前
TechDeziner
- 6年間前
Please check entry#99.Feedback would be highly appreciated!
- 6年間前
LU33
- 6年間前
At least can I use real stock photos ?!!
- 6年間前
Htawati Ly
- 6年間前
i am still work
- 6年間前
sirBS
- 6年間前
Hello .
Can I get comments on my work ?
# 70
Thanks.
- 6年間前
aam90
- 6年間前
Hello, i'm 2d animator, but i don't use after effect, i use moho software, if this is accepted i will submit my animation design
- 6年間前
1. コンテスト所有者
  - 6年間前
  yes you may, what's important is the output :)
  - 6年間前
jorgedorlando
- 6年間前
It´s alive? Please
- 6年間前
vlusdesign
- 6年間前
#extended
- 6年間前
JulesDD
- 6年間前
Hi, guys! Is it ok to submit a sketch first to get feedback on the concept and then submit the final designs? I want to make a series of vector illustrated posters but I need to know if you like the concept behind the campaign before I start illustrating. Thank you!
- 6年間前
もう一つメッセージを見る
1. RavinderSGill
  - 6年間前
  i submitted a sketch 2 days ago for feedback, still haven't received any :(
  - 6年間前
2. vhlubi
  - 6年間前
  same here
  - 6年間前
SolutionsSP
- 6年間前
Being #extended is appreciated.
- 6年間前
FirstCreative
- 6年間前
#extended please
- 6年間前